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WHY SURFERS BUY IT
Building upon the chapter from the best-selling The Stormrider Guide Europe, this guide will cover all the coast of France from the La Manche (Channel) coast in the north, down through the long sands of Biscay on the Atlantic, then over to the Mediterranean for the increasingly popular southern French coast and the island of Corsica. The Stormrider Surf Guide France will stick to the proven formula of trusted, dependable surf spot descriptions, coupled with beautiful, informative photos. It will be the only show in town, yet to ensure maximum market penetration, we are offering surfers great value, with a low retail price of €14.95 | £12.95 | $19.95 that will make buying this book a very easy choice for any surfer heading to France.
WHY YOU SHOULD ADVERTISE
Unique Positioning
No other book covers this region or contains the same level of reliable surf info in an easy to use layout. Stormrider Guides are the highest quality, best-priced books, traditionally out-selling our nearest competitors by at least 3 to 1.
Incredible Longevity
A Stormrider Surf Guide advert guarantees longevity that few media platforms can offer. With a 3-5 year life cycle, Ads within the guide continue to get the eyeballs you want year after year and are always being referred back to by their owners and friends. They are ideal for promoting your brand and ethos in a timeless, elegant style and Ads can also be placed to maximize market targets in specific territories.
Audience
Surfers that buy this book have one thing in mind.... going surfing in France. Not only will you be engaging the huge French surf market, but every surfer across the globe dreams of tasting the French surf and culture at least once in their lives.
Impressive Global Distribution
Our international network puts your business in both surf shops and book shops across 5 continents and 20 countries. Our extensive web coverage and eBook program means you get global penetration rarely seen in the surf media.
CONTACT INFORMATION
ollie@lowpressure.co.uk
00 33 558 777 685
SKYPE ollielowp
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Finally, France will have its own surf guide...
 Low
Pressure are stoked to announce the latest addition to the best-selling
Stormrider Surf series.
France is the capital of European surfing and one of the most important surf nations in the world. It has grown exponentially in all areas and now supports a huge population of enthusiastic surfers, surf schools, surf shops and is the beating heart of the European surf industry. France is long overdue and will finally have a guide that does justice to this hugely rich and varied coastline. The Stormrider Surf Guide Europe regularly appears on top of the bestseller lists, and The Stormrider Surf Guide France will undoubtedly do the same.
The Guide will be Bilingual French and English texts, attracting a huge Francophone market that your traditional advertising methods just can’t reach. Considering SW France is the centre of European surf industry, can you afford not to be seen in the publication that puts you on the map and busts down the language barrier?
There is a limited number of DPS Ad spots that will slot between the regional chapters of the book and then the traditional and hugely popular Stormrider classified section which includes the essential "on the map" yellow marker.
3 Ads for one price - Paper, ebook and web
Get the biggest bang for your buck by magically stretching your annual ad budget to cover 3 years exposure on 3 powerful platforms.
PAPER BOOK
Never runs out of batteries, never breaks down, no need for internet connection and generally looks and feels great. Will be the hardcore travel companion and imminently more packable than the massive The Stormrider Surf Guide Europe.
EBOOKS
All advertisments in the paper guide will also appear in the France eBook. Electronic Stormrider versions are dominating the eBook market on both Amazon Kindle and Apple iBooks, allowing this France guide to be viewed on iphone/ipad/ipod, Blackberry, Google Android and Windows phones, plus the kindle and any PC or Apple computer. These are downloadable guide books so once you have bought them you can view them offline with no internet connection...crucial when cruising the coastline. When online the map and classified Ads are both live links that take the surfer straight to your website. This amount of interactivity with your customer base opens up a whole new way of getting your message across and can generate proper end-user sales in your regions.
STORMRIDER SURF TRAVEL PLANNER
Like the paper and eBooks this advert will be on view on our website for at least 3 years. Over 20 years of work is now inputted onto our website and using a unique database you can now search for the most ideal regions based on when, where, wetsuit and of course consistency. Nothing quite like it exists and we are constantly working on it to make it better and better. Click here to see some Travel Planner listings.
ADVERTISING RATES |
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TYPE |
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COST |
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SPECIFICATIONS |
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On-the-Map |
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€250 |
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included in book and ebook – no custom print or web ads |
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One-ninth page |
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€500 |
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Print: W60xH80mm CMYK (jpg; tif; psd)
300dpi
Web: Custom listing W160xH200px RGB (jpg) 72dpi |
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One-third page |
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€1000 |
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Print: W193xH80mm CMYK (jpg; tif; psd)
300dpi
Web: Custom listing W160xH200px RGB (jpg) 72dpi |
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Single page |
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€1500 |
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Print: W220xH280mm (3mm bleed) CMYK (jpg; tif; psd)
300dpi
Web: Custom listing W160xH200px RGB (jpg) 72dpi |
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DPS |
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€2300 |
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Print: W440xH280mm (3mm bleed) CMYK (jpg; tif; psd)
300dpi
Web: Revolving banner W730xH90px RGB (jpg) 72dpi
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Artwork deadline – Feb 2012
Release date – May 2012
Payment terms – Full payment on confirmation of order for On-the-Map; One-ninth and One-third page ads. | Single and Double Page ads are 50% up front and remaining 50% is due once you receive your copy of the book. | Cancellations and non-payment will result in loss of deposit and removal of advertising material from all formats.
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